Business - Marketing

The Marketing major offers a broad understanding and use of marketing skills to optimizing opportunities in target markets.

The Marketing major prepares students to identify consumers’ needs and wants, to manage products and services that provide value to the user, and to meet the organization’s objectives. Students study the principles that lead to sound marketing decisions. At the conclusion of the program, students will be able to analyze research data to identify target markets and to determine the impact of social, situational, and individual influences on consumers’ decisions. Students will also able to evaluate marketing plans that promote a brand and provide a cohesive message to a customer. Marketing students may enroll in the 4+1 MBA program during their senior year. This option enables students to graduate with two degrees in five years: a Bachelor of Science in Marketing degree and a Master of Business Administration.

Marketing at the Mount

Featured Courses

Consumer Behavior
Marketing Management
Market Research
International Marketing

Career Future

Students majoring in marketing can pursue a career in a variety of fields including:

Brand and Product Management
Advertising
Market Research and Analytics
Sales, Promotion, and Event Planning
Retail Merchandising
Public Relations

Program Outcomes

Graduates with a major in marketing will be able to analyze business situations and make creative, logical, and ethical decisions. They will be skilled users of technologies as used in business, be able to communicate effectively in business situations, have a current and broad-based knowledge of business, and be able to apply awareness of global and social issues in the business environment. Graduates will be able to explain the interaction of the elements of the marketing mix, that is, product, price, promotion, and place that are used by the marketing manager to identify and solve problems and to develop marketing strategy. They will be able to analyze the role of marketing in a firm or organization and identify opportunities to support and interact with other functions in the firm or organization. Lastly, they will be able to identify target markets for goods and services through analysis of consumer needs, wants, and interests and do so in a legal and ethical way.

Start Smart

Nearly any college or university can help you plan for your first job after graduation. We prefer the long-term approach. A liberal arts education at Mount St. Joseph University prepares you for a lifetime of career successes.

Our smaller class sizes and supportive environment enable you to thrive as you define your impact on the world. You’ll “learn how to learn” as you build the skillsets of the future: critical thinking, problem solving, creativity, digital literacy, and entrepreneurism.

Schedule a visit today to take a campus tour and get to know what makes us unique!

Visit our Scholarships, Grants, and Loans webpage to calculate your affordability and learn about tuition and financial aid options available to you.

MSJ Co-Op Experience

Hear from MSJ Marketing Major, Joshua Gutekunst, about his co-op experience at Siemens Digital Industries Software.

Hands-On Learning:

Co-op and service learning immerse students in the real world and provide rich opportunities for experiential learning and the application of skills and knowledge learned in the classroom. Students work under the supervision of a faculty member and an agency professional in a variety of non-profit and for-profit organizations and community partners.

Business students are encouraged to take advantage of co-op opportunities and a variety of career services and programs available through the university Career and Experiential Education Center.

Open to full-time students, the innovative Talent Opportunity Program (TOP) allows students to build skills in career planning, professionalism and ethical leadership from freshman year to graduation.

Launch Classroom Building

Business - Marketing

The Marketing major offers a broad understanding and use of marketing skills to optimizing opportunities in target markets.

Marketing at the Mount

MSJ Co-Op Experience

Hands-On Learning:

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